THEME: How to Know Your Customers Before it's Too Late

As 2018 comes to a close, enterprise marketers are increasingly required to compete with Google and Amazon, as each provides voice-controlled utility for on-demand search and frictionless commerce to nearly 20% of Americans 18+. Under such influence, currently known and prospective customers each expect a personalized experience from every brand, at every touch point. To compound the challenge, new global media regulations (GDPR and CaCPA, so far...) and customer data privacy concerns amid poor system integration make it difficult to deliver contextually-relevant content and engagements.


Let's discuss the critical need to unify your current customer data and capitalize on mobility and personalization in order to reduce the expense of digital operations while you scale success in content marketing.


Roundtable Format

2:00 - 2:45   Tim's Presentation
2:45 - 3:00   Release 18D Update and Best New Features
3:00 - 3:15   User Hacks & "Best Hack" Award
3:15 - 4:00   Ask an Expert & Networking
tim hayden
President & Co-Founder
Brain+Trust Partners

Tim Hayden is the President and Co-Founder of Brain+Trust Partners, a strategic consultancy that empowers brands to compete and grow revenue at the speed of the customer. Before Brain+Trust Partners, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Uber, Citrix, IBM and others to identify influencers and for reputation management. Tim is also former head of the Mobile program at Edelman Digital in North America. He has served as a catalyst for transformation change in some of the world's leading brands, including Dell Technologies, Bacardi USA, McDonalds, ExxonMobile, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of The Mobile Commerce Revolution (Pearson, October 2014), lives with his wife and son in Austin, and he hasn't owned a car since 2003.
david ewing
CEO
Motiv

David is the CEO of Motiv, the largest Oracle exclusive CX partner. In the last 17 years, David has led over 200 successful CX implementations across diverse industries. He developed Motiv's Sales Automation, Marketing Automation, and Integrations and Apps practice and is designated by Oracle as a "Go To" Partner.

Register Here

December 10, 2018
2:00pm – 4:00pm CST
Oracle Waterfront Campus
Room W1060
Free parking onsite